Senior Resource of Sarasota is a group of 20 or so Professionals in the Sarasota area that provide valuable resources to senior citizens. Services include legal, financial planning, insurance, prescription discount services, home care and many others. After several meetings with the group, we decided to create a Blog titled ‘Expert Opinions’, which will provide valuable information to seniors. Each member then shares their posts on their respective Social Media outlets, creating a strong network backlinks and exposure. The goal is to get the Blog posts ranked for specific long-tail keywords relevant to Google searches. Over time and with consistent effort, the power of a group of professionals blogging should produce valuable results for local senior citizens as well as the group members. A win-win situation. We like win-win.